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The findings clearly show that televisions are failing much faster than in past decades, when televisions would function normally for 5-7, and sometimes even 10, years. (Representative image: Shutterstock)
LocalCircles' survey also shows that most people will not go to the company to repair their TVs due to the high fees.
With the popularity of OTT, smart TV sales have continued to grow in the past few years. The Indian smart TV market is valued at US$11.53 billion in 2023, and revenue is expected to grow at a compound annual growth rate of 16.57% from 2024 to 2030, reaching nearly US$33.72 billion by 2030.
An investigation by LocalCircles revealed that the smart TVs are suffering from technical glitches and need to be repaired as soon as possible. The survey showed that 1 in 3 households said that their last TV had problems within 5 years, adding that most people did not go to the company for repairs due to exorbitant charges.
The survey asked people, “In the past 5 years, when you had to buy a new TV, how did you buy it?” A majority of 57% of consumers said they “visited an electronics retail store and made a purchase purchase”, while 35% of consumers “placed an order through an e-commerce platform and had it delivered to their doorstep”. Nearly 6% of people “called an electronics retail store and had it delivered to their door.”
The survey then asked users: “How long did your last TV last without needing repairs?” Of the 12,425 consumers who responded to the question, the majority said it lasted “5+ years,” 19 % of consumers said “3-5 years”, 9% said “2-3 years”, and 3% said “1-2 years”. According to the poll, 1% said it lasted “less than a year,” while 5% said “the last TV was good, but we upgraded with more features.” All told, 32% of consumers said their last TV broke in less than five years.
The survey went on to ask: “What did you do when your TV needed repairs in the past 5 years?” Of the total 11,005 responses to this question, 16% said they “just bought a new TV, Because it would cost too much to fix it,” while 15% “just bought a new TV because I wanted newer features or a bigger” size or both. “The remaining 66% chose to repair the TV. Survey data showed that the largest part of 31% of the respondents chose “repair locally and pay a reasonable fee”; 29% got the repair from the “company and paid a reasonable fee”. Exorbitant fees.” To sum up, among the respondents who had a TV in need of repair in the past 5 years, only 35% had it repaired by the brand/company, while the others opted for local repair and TV upgrade.
The findings clearly show that televisions are failing much faster than in past decades, when televisions could last for 5-7 years and sometimes even 10 years without any repairs.
The survey received more than 36,000 responses from consumers across 329 districts in India. 64% of the respondents were male and 36% were female. Meanwhile, 44% of CEBT respondents were from Tier I areas, 32% from Tier II areas and 24% from Tier III, Tier IV and rural areas.
